

Threads could pose a serious threat to Twitter, which has faced backlash since Elon Musk t ook over the platform in October 2022 and has run it with a fly-by-the-seat-of-your-pants approach. The mood on Threads on the night of its launch felt a bit like the first day of school, with early adopters rushing to try out the app and write their first posts - and some questioning whether the app could end up being the “Twitter killer.” As of Thursday morning, Threads was the top free app on Apple’s App Store and a top trending topic on Twitter.

Threads is already off to a strong start: it received 100 million sign-ups in less than a week, the app shows, including a large number of brands, celebrities, journalists and many other prominent accounts. Facebook-parent Meta officially launched its Twitter competitor, Threads, last Wednesday, after first confirming its plans for the app just three months ago.
